Whakatane Police investigating an aggravated robbery at a service station are seeking help from the public.

Around 1am on Saturday 20 November, a person entered Caltex Whakatane on Commerce Street holding a knife.

The person jumped over the counter and demanded cigarettes and cash, threatening the sole attendant working.

At one point a scuffle broke out between the offender and attendant, during which the attendant sustained a small cut to his finger.

As part of our inquiries we are looking to identify the person pictured, who wore a grey face mask with a teeth design printed on it, and a distinctive puffer hoodie, Detective Senior Sergeant Paul Wilson said.

We are confident someone in our community can identify this individual.

If you have any information which may help Police, please get in touch on 105 and quote file number 211120/8158.

Alternatively, information can be provided anonymously to Crime Stoppers on 0800 555 111.